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Straight from the Trojan Horse's Mouth [Note: Millions of internal documents of tobacco companies were made public as a result of US litigation in the mid to late 1990s. These documents offer an unprecedented view of the tobacco industry’s plans, strategies, tactics and internal dialogues relating to the full range of tobacco-related issues. They are also the source of most of the damning cigarette company quotes about marketing to kids, suppressing research, and lying to the public.] "If
children don't like to be in a smoky room, they'll leave." When
asked by a shareholder about infants who can't leave a smoky room, Harper
stated, "At some point, they begin to crawl." "Neutralize
possible negative results of the study, particularly as a regulatory
tool. Counteract the potential impact of the study on government policy,
public opinion, and actions by private employers and proprietors." "It
is important to know as much as possible about teenage smoking patterns
and attitudes. Today's teen-ager is tomorrow's potential regular
customer, and the overwhelming majority of smokers first begin to
smoke while in their teens. . . . The smoking patterns of teen-agers
are particularly important to Philip Morris. . . the share index is
highest in the youngest group for all Marlboro and Virginia Slims packings.
At least a part of the success of Marlboro Red during its most rapid
growth period was because it became the brand of choice among teenagers
who then stuck with it as they grew older." “The
ability to attract new smokers and develop them into a young adult franchise
is key to brand development.” Younger
adult smokers are the only source of replacement smokers... If younger
adults turn away from smoking, the industry must decline, just as a
population which does not give birth will eventually dwindle." "The
studies reported on youngsters' motivation for starting, their brand
preferences, etc., as well as the starting behavior of children as young
as 5 years old. . . The studies examined examination [sic] of young
smokers' attitudes towards 'addiction,' and contain multiple references
to how very young smokers at first believe they cannot become addicted,
only to later discover, to their regret, that they are."
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