Radio Program Tries To Stub Out Smoking
| The
program is "KKK sa RJ", and the man behind the microphone is Gerry
Cornejo. A former Corporate Affairs Director of one of the world's largest multinational tobacco companies, he resigned when he saw all the lies and immorality connected with the tobacco industry. The remuneration was outstanding but the work, reeking of greed and malice, became increasingly too disgusting. |
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KKK sa RJ's Yosi Kadiri smoke-free advocacy is focused on three areas: public vehicles, shopping malls, and school campuses. Cornejo's overall strategy is to first inform the public about the health hazards of passive smoking or second hand smoke and about the law, which prohibits smoking in those places, then second, to encourage people empowerment and law enforcement. The non-smoking public must act to ensure smoke-free places. The degree of participation may vary from politely but firmly confronting smoking ban violators to reporting the violations to the proper authorities.
Cornejo's program also campaigns for issues which would hurt tobacco companies the most: increasing the tobacco excise tax, more stringent tobacco control legislation, and strict prohibition of tobacco advertising and smoking in public.
Listeners are amazed at the intensity of Cornejo's verbal attacks on shopping mall building administrators, as he angrily points out the various violations of the anti-smoking law in their malls. His two-hour radio program, broadcast five days a week, also flails away at TV and movie stars, who endorse tobacco and are running for public office. These are times when the phone lines jump with numerous callers airing their support for Cornejo and his crusade. Many listeners also ask questions or give their comments by fax, SMS, e-mail or regular post.
| KKK sa RJ can be heard over DzRJ-AM (810 kHz),
Monday to Friday, from 7 to 8 am. Contact information: Gerry Cornejo, KKK sa RJ E-Mail: kkksarj@yahoo.com Mobile Phone: (+63)921-3673654 Landline: |