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AFTA: the Real Reason Philip Morris Invested in the Philippines
by Ulysses Dorotheo, Nov. 12, 2001

At a time when tobacco manufacturing and sales decline in the West, in Asia there is good news for tobacco transnational companies seeking new and more open markets.

The ASEAN Free Trade Area (AFTA) established in 1993 now comprises the ten countries of ASEAN: Brunei, Burma, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The agreement provides for the phased reduction of tariffs on manufactured imports from ASEAN countries, including tobacco, through a mechanism called the Common Effective Preferential Tariff (CEPT) scheme. Countries are committed to reducing these import tariffs on most products to 0 to 5 percent by 2003 (with later implementation dates for Cambodia, Vietnam, Burma and Laos).

Philip Morris, the world's largest international cigarette manufacturer, was evidently aware of this when it began construction of a new 16 billion peso (US$300 million) manufacturing plant in Sto. Tomas, Batangas in the Philippines last July.

Quite obviously, the company stands to benefit from the tariff reductions covered in the AFTA by manufacturing cigarettes within the region, rather than importing them from outside the region. The plant, expected to become fully operational by 2003 will become Philip Morris' regional hub for its operations, producing its deadly products not only for the Philippine market but for the Asian market as well. Indeed, this ensures the deaths of even more Filipinos and is tantamount to exporting death throughout the ASEAN.

Yet, despite the glaring fact that her health secretary skipped the groundbreaking rites for this state-of-the-art facility, the Philippines' Chief Executive was all praises for the decision of Philip Morris to locate its "Asian jewel" in the country.

"To those who are saying the Philippine economy is going down, listen to this--P16 billion in new investments," President Arroyo said in her speech.

Anti-tobacco advocates are well aware that while the Philippine government earned P21.4B from the sale of tobacco, it spent P46.4B in healthcare for Filipinos suffering from tobacco-related diseases, losing precious billions that could've been used to help uplift many Filipino lives.

The poor bear the greatest burden for smoking, since they cannot afford chemotherapy for cancer, daily medications for asthma, or open-heart surgery for clogged coronary arteries (Pro-tobacco policy is anti-poor).

With the agreement of ASEAN leaders last Nov. 7, 2001 to accept China into the AFTA, the AFTA is poised to become the world's largest free trade zone, tipped to encompass nearly 2 billion consumers within a decade. We can only begin to imagine the enormous potential for more tobacco-related death and disease when Philip Morris and other tobacco transnationals penetrate China's markets.


This article was published on November 25, 2001 in the FCA Bulletin Issue 15, circulated during INB3.

Related: See also FCAP's "Letter to the editor"