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Tobacco
Advertising: Targeting
kids
Cigarette companies
have continued massive new public relations campaigns to persuade
government policymakers and the public that they have turned over
a new leaf and are now responsible corporate citizens. Central to
this effort is the cigarette companies’ claim that they do not market
to kids, are working hard to reduce underage smoking, and have no
interest in the youth market. But they are lying.
No matter what the cigarette companies say or do, they cannot stay
in business unless kids smoke. As the companies know, the vast majority
of all smokers begin their addictive habit before they reach 18. |
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"Younger
adult smokers are the only source of replacement smokers... If
younger adults turn away from smoking, the industry must decline,
just as a population which does not give birth will eventually
dwindle."
[ February
29, 1984 RJR report, "Young Adult Smokers: Strategies and Opportunities".
Bates No. 501928462 -8550]
* RJR's international operations were bought by Japan Tobacco,
whose local partner is Fortune Tobacco.
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“It is important
to know as much as possible about teenage smoking patterns and attitudes.
Today's teenager
is tomorrow's potential regular customer, and
the overwhelming majority of smokers first begin to smoke while
in their teens...it is during the teenage years that the initial
brand choice is made.”
[Philip Morris, “Special Report,” March 31,
1981, Philip Morris Document #1000390803/55] |
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Click here
to view examples
of deceptive Philippine tobacco print ads.
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