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Whatever
happened to truth in advertising?
Where are the words:
nicotine addiction, emphysema, asthma, heart disease, hypertension,
stroke, cancer, tooth and gum disease, cataract, macular degenration,
ear infection, birth defects, sudden infant death?
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Code
of Ethics from the Advertising Content Regulation Committee (ACRC), administered
by the Phil. Board of Advertising, on a self-regulatory basis.
Source: ERC Statistics International (1999)
"Cigarette advertisements should not:
- suggest smoking is essential to social success or acceptance, that
smoking is a genuine symbol of adulthood or that refraining from smoking
is a sign of weakness
- depict the act of putting, inhaling or exhaling smoke, or having
a lit cigarette in the mouth
- feature or promote excessive smoking
- suggest that smoking brings about therapeutic, sedative, tranquilizing
or stimulatory effects or that smoking enhances sex appeal
- be aimed at or directed at minors as the target audience; models or
talents who are minors or appear to be minors and those who portray
authority figures or roles meant to appeal to minors may not appear
in ads"
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